Expert insights on AI, marketing, and growth

This is a fast-moving moment. Whether you’re putting AI to work, modernizing your marketing and operations, or making sense of the tools and trends shaping growth, we’re here to help. You’ll find practical, vendor-neutral thinking to help you make confident decisions and act on them.

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When Your Funnel Is Busticated!
3min read
By Couch & Associates February 2, 2016

When Your B2B Marketing Funnel Is Busticated!

When two veteran B2B software chicks go to lunch, it’s pretty natural to talk shop. Within minutes my colleague says, “My funnel is busticated. What do[…]

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A New Cycle of Marketing
5min read
By Mike Couch January 14, 2016

New Cycle of Marketing Campaigns

Only data-driven marketing teams who work collaboratively can consistently create the ever-changing combination of message and media necessary to attract and nurture modern customers. Historically, even[…]

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Marketing Campaigns: A Scientific Approach
6min read
By Mike Couch December 4, 2015

Marketing Campaigns: Scientific Approach

Modern marketers are using empirical and measurable evidence to prove hypotheses, build learnings and create excitement for solving some of the most difficult problems they face[…]

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Robot Sales Teams (And Why They Won’t Work)
3min read
By Mike Couch November 4, 2015

Robot Sales Teams (And Why They Won’t Work)

Technology has enabled so much innovation and growth for Marketing and Sales so quickly that it’s easy to lose sight of the people behind the technology[…]

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Improving Student Enrollment With B2B Marketing Strategies
3min read
By Mike Couch October 24, 2015

Improving Student Enrollment With B2B Marketing Strategies

The problems of increased competition for students, staff, and research funding are putting a strain on higher education institutions, forcing many to completely re-invent their recruiting[…]

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5 Benefits of Pay-Per-Click
3min read
By Couch & Associates March 17, 2014

5 Benefits of Pay-Per-Click: Download

Pay-per-click (PPC) sometimes referred to as paid search advertising or search marketing, is a practice of online advertising, whereby sponsored links are purchased on search engine[…]

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