Martech company insights and trends to help you take your business to the next level

This is an ever-evolving industry. If you’re interested in learning more about the latest marketing innovations, exploring digital transformation trends, or breaking down everything from reporting tools to martech stacks, we’re here to help. Here, you’ll find all the information you need to make considered marketing decisions.

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4min read

By James Ellis January 31, 2024

Technology Vendor Selection Step by Step

Selecting the right technology vendor is a critical decision for organizations aiming to enhance their technological capabilities and stay competitive in today’s fast-paced business landscape[…]

4min read

By James Ellis August 22, 2023

Understanding Salesforce Marketing Cloud

Salesforce Marketing Cloud is a powerful tool that works by unifying data from various touchpoints, creating a single, coherent view of each customer. This data-driven approach[…]

4min read

By James Ellis August 22, 2023

Benefits of Finding the Right Marketing Cloud Partner

Digital tools have advanced significantly and simply acquiring them is no guarantee of success – you also need the right partner to help you navigate and maximize these tools[…]

4min read

By James Ellis July 27, 2023

Connecting Salesforce to Your Email Marketing Campaigns

In today’s rapidly evolving digital landscape, effective marketing strategies are pivotal to the success of businesses across industries. Salesforce Marketing Cloud (SFMC) has emerged[…]

2min read

By Couch & Associates July 26, 2023

Welcoming a New Era of Innovation: Amy Hughes, VP of Strategy at Couch & Associates

We’re turning the page to a thrilling new chapter at Couch & Associates, and we couldn’t be more excited to share the news with our community[…]

4min read

By Couch & Associates June 27, 2023

Preparing Your Team For Generative AI

Technologies like ChatGPT will change how customers find your brand. Our CEO Mike Couch recently had a fellow marketing executive ask about ChatGPT and if he could give some ideas on how a Marketing team at an enterprise company[…]