Expert insights on AI, marketing, and growth

This is a fast-moving moment. Whether you’re putting AI to work, modernizing your marketing and operations, or making sense of the tools and trends shaping growth, we’re here to help. You’ll find practical, vendor-neutral thinking to help you make confident decisions and act on them.

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Sales and CRM Software You Need Banner
4min read
By James Ellis March 4, 2024

Sales and CRM Software You Need: Increase Leads and Revenue

As businesses navigate through their digital transformation journey, the demand for sales and CRM software that boosts lead generation, enhances conversion rates[…]

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Proven AWS Marketplace Monetization
3min read
By James Ellis March 4, 2024

Proven AWS Marketplace Monetization: AWS Software Management

In the ever-evolving landscape of digital business, AWS (Amazon Web Services) has emerged as a cornerstone for companies looking to innovate and expand their reach[…]

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Technology Vendor Selection 02
4min read
By James Ellis January 31, 2024

Technology Vendor Selection Step by Step

Selecting the right technology vendor is a critical decision for organizations aiming to enhance their technological capabilities and stay competitive in today’s fast-paced business landscape[…]

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4min read
By James Ellis August 22, 2023

Understanding Salesforce Marketing Cloud

Salesforce Marketing Cloud is a powerful tool that works by unifying data from various touchpoints, creating a single, coherent view of each customer. This data-driven approach[…]

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4min read
By James Ellis August 22, 2023

Benefits of Finding the Right Marketing Cloud Partner

Digital tools have advanced significantly and simply acquiring them is no guarantee of success – you also need the right partner to help you navigate and maximize these tools[…]

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4min read
By James Ellis July 27, 2023

Connecting Salesforce to Your Email Marketing Campaigns

In today’s rapidly evolving digital landscape, effective marketing strategies are pivotal to the success of businesses across industries. Salesforce Marketing Cloud (SFMC) has emerged[…]

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