Martech company insights and trends to help you take your business to the next level

This is an ever-evolving industry. If you’re interested in learning more about the latest marketing innovations, exploring digital transformation trends, or breaking down everything from reporting tools to martech stacks, we’re here to help. Here, you’ll find all the information you need to make considered marketing decisions.

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SPF Explained
2min read
By James Ellis May 14, 2021

SPF Explained

Email, on its own, is not the safest means of communication. It was one of the first forms of online communication and, thanks to various improvements[…]

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Customize or Pay the Price
4min read
By Anita Cordeiro March 23, 2021

Product Customization

Technology upgrades are not only about installing the latest software but tailoring your products to suit your requirements, saving time and money while delivering improved UX[…]

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Expand CX Beyond Your Customers
5min read
By James Ellis January 14, 2021

Expand Customer Experience Beyond Your Customers

The over saturation of online marketing channels is forcing us to innovate to attract new customers. A sophisticated free product offer enables brands to demonstrate CX[…]

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Free COVID-19 workplace screening tool developed by Couch & Associates
2min read
By Couch & Associates October 20, 2020

Free COVID-19 workplace screening tool developed by Couch & Associates

Marketing technology company, Couch & Associates, make an impressive pivot to enable companies to safely reopen. TORONTO, Oct. 22, 2020 (GLOBE NEWSWIRE) — As COVID-19 disrupted[…]

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The online event vendor selection process
4min read
By James Ellis September 9, 2020

The online event vendor selection process

Events of all shapes and sizes have been moving online, from birthday parties to business conferences. Some will tell you that the transition was a huge success, others will[…]

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In-house vs Outsourced Marketing – Determining the best option for your business
4min read
By James Ellis August 25, 2020

In-house vs Outsourced Marketing – Determining the best option for your business

In this article, we touch on the cost comparison between in-house and outsourced marketing personnel before analyzing the value that each option can provide. Agencies are[…]

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