Expert insights on AI, marketing, and growth

This is a fast-moving moment. Whether you’re putting AI to work, modernizing your marketing and operations, or making sense of the tools and trends shaping growth, we’re here to help. You’ll find practical, vendor-neutral thinking to help you make confident decisions and act on them.

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Amy Hughes appointed VP of Strategy
2min read
By Couch & Associates July 26, 2023

Welcoming a New Era of Innovation: Amy Hughes, VP of Strategy at Couch & Associates

We’re turning the page to a thrilling new chapter at Couch & Associates, and we couldn’t be more excited to share the news with our community[…]

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4min read
By Couch & Associates June 27, 2023

Preparing Your Team For Generative AI

Technologies like ChatGPT will change how customers find your brand. Our CEO Mike Couch recently had a fellow marketing executive ask about ChatGPT and if he could give some ideas on how a Marketing team at an enterprise company[…]

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3min read
By James Ellis June 25, 2023

Improve Your Customer Journey to Increase Leads

The world of business has evolved significantly, shifting from product-centric to customer-centric approaches. Businesses that master the art of customer journey management[…]

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MX Explained
2min read
By James Ellis June 4, 2021

MX Explained

MX (Mail Exchange) records allow mail servers to route emails to the right place. This includes bounce backs that often go untracked and unrecorded, skewing email[…]

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DMARC Explained
3min read
By James Ellis June 4, 2021

DMARC Explained

DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email authentication policy, and reporting protocol. A DMARC record shows that the sender’s domain is protected by SPF and DKIM[…]

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BIMI Explained
2min read
By James Ellis June 4, 2021

BIMI Explained

BIMI (Brand Indicators for Message Identification) is an email verification measure that has recently been built onto the DMARC framework. As the name suggests, BIMI brands messages with an[…]

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