Martech company insights and trends to help you take your business to the next level

This is an ever-evolving industry. If you’re interested in learning more about the latest marketing innovations, exploring digital transformation trends, or breaking down everything from reporting tools to martech stacks, we’re here to help. Here, you’ll find all the information you need to make considered marketing decisions.

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4min read

By Couch & Associates November 15, 2017

Digital Transformation Demystified: Helping a North American bank deliver a more unified and personal services experience

This article first appeared on LinkedIn. Once a visionary buzzword, digital transformation has become a strategic imperative for most companies looking to retain their leadership or […]

4min read

By Mike Couch October 5, 2017

Let’s stop bashing sales outreach

This article first appeared on LinkedIn There is an increasing number of posts about ineffective messaging coming from salespeople. I’ve seen this in several formats[…]

What every CMO needs to know about marketing automation

5min read

By Couch & Associates October 4, 2017

What You Need to Know about Marketing Automation as a CMO

Originally posted on LinkedIn Marketing online has made it more complex to engage with customers Over the last 25 years the Internet has evolved into an[…]

Couch & Associates to be at Modern Marketing Experience 2017 Hosted by Oracle Marketing Cloud

3min read

By Mike Couch March 23, 2017

Couch & Associates at Oracle Modern Marketing Experience 2017

The Couch & Associates team, consisting of some of the original members of the Eloqua platform, have continued success as platinum partners with Oracle Marketing Cloud.[…]

Microsoft’s Marketing Technology Stack Shared at Stackies is a Progressive Loop of Sheer Genius

3min read

By Mike Couch March 23, 2017

Microsoft’s Marketing Technology Stack Shared at Stackies is a Progressive Loop of Sheer Genius

A recent article by Chief Martec, creator of the Marketing Technology Landscape Supergraphic, has shown the sheer breadth of the Marketing Technology Stack that Microsoft so[…]

The Business Case for Investing in MarTech Services

5min read

By Couch & Associates March 9, 2017

Business Case for Investing in MarTech

Marketers are in a constant scramble for resources. There are just too many campaigns to run, ideas to execute, and metrics to analyze, and not enough[…]