Expert insights on AI, marketing, and growth

This is a fast-moving moment. Whether you’re putting AI to work, modernizing your marketing and operations, or making sense of the tools and trends shaping growth, we’re here to help. You’ll find practical, vendor-neutral thinking to help you make confident decisions and act on them.

Reach out Explore our thoughts
3min read
By James Ellis June 25, 2023

Improve Your Customer Journey to Increase Leads

The world of business has evolved significantly, shifting from product-centric to customer-centric approaches. Businesses that master the art of customer journey management[…]

Read more
MX Explained
2min read
By James Ellis June 4, 2021

MX Explained

MX (Mail Exchange) records allow mail servers to route emails to the right place. This includes bounce backs that often go untracked and unrecorded, skewing email[…]

Read more
DMARC Explained
3min read
By James Ellis June 4, 2021

DMARC Explained

DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email authentication policy, and reporting protocol. A DMARC record shows that the sender’s domain is protected by SPF and DKIM[…]

Read more
BIMI Explained
2min read
By James Ellis June 4, 2021

BIMI Explained

BIMI (Brand Indicators for Message Identification) is an email verification measure that has recently been built onto the DMARC framework. As the name suggests, BIMI brands messages with an[…]

Read more
DKIM Explained
2min read
By James Ellis May 14, 2021

DKIM Explained

DKIM (DomainKeys Identified Mail) is an email authentication measure to verify that messages were not manipulated on their journey between sender and recipient. Think of a wax seal that’s used to stamp letters – if the sea[…]

Read more
SPF Explained
2min read
By James Ellis May 14, 2021

SPF Explained

Email, on its own, is not the safest means of communication. It was one of the first forms of online communication and, thanks to various improvements[…]

Read more