Expert insights on AI, marketing, and growth

This is a fast-moving moment. Whether you’re putting AI to work, modernizing your marketing and operations, or making sense of the tools and trends shaping growth, we’re here to help. You’ll find practical, vendor-neutral thinking to help you make confident decisions and act on them.

Reach out Explore our thoughts
Technology Vendor Selection 02
4min read
By James Ellis January 31, 2024

Technology Vendor Selection Step by Step

Selecting the right technology vendor is a critical decision for organizations aiming to enhance their technological capabilities and stay competitive in today’s fast-paced business landscape[…]

Read more
7min read
By James Ellis August 22, 2023

Salesforce Marketing Cloud in 2026, Explained: Engagement vs Account Engagement vs Growth vs Next (and What Happened to ExactTarget)

Salesforce Marketing Cloud is a powerful tool that works by unifying data from various touchpoints, creating a single, coherent view of each customer. This data-driven approach[…]

Read more
6min read
By James Ellis August 22, 2023

How to Vet a Salesforce Marketing Cloud Partner (and What the Certifications Actually Prove)

Digital tools have advanced significantly and simply acquiring them is no guarantee of success – you also need the right partner to help you navigate and maximize these tools[…]

Read more
4min read
By James Ellis July 27, 2023

Connecting Salesforce to Your Email Marketing Campaigns

In today’s rapidly evolving digital landscape, effective marketing strategies are pivotal to the success of businesses across industries. Salesforce Marketing Cloud (SFMC) has emerged[…]

Read more
Amy Hughes appointed VP of Strategy
2min read
By Couch & Associates July 26, 2023

Welcoming a New Era of Innovation: Amy Hughes, VP of Strategy at Couch & Associates

We’re turning the page to a thrilling new chapter at Couch & Associates, and we couldn’t be more excited to share the news with our community[…]

Read more
4min read
By Couch & Associates June 27, 2023

Preparing Your Team For Generative AI

Technologies like ChatGPT will change how customers find your brand. Our CEO Mike Couch recently had a fellow marketing executive ask about ChatGPT and if he could give some ideas on how a Marketing team at an enterprise company[…]

Read more