Martech company insights and trends to help you take your business to the next level

This is an ever-evolving industry. If you’re interested in learning more about the latest marketing innovations, exploring digital transformation trends, or breaking down everything from reporting tools to martech stacks, we’re here to help. Here, you’ll find all the information you need to make considered marketing decisions.

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Why This CEO Says Companies Should Treat Customer Experience As A Product

4min read

By Mike Couch October 16, 2019

CEO Says Companies Should Treat Customer Experience As A Product

Customer experience (CX) is becoming one of the most influential factors driving marketing technology decisions. Today’s most dynamic companies see digital transformation[…]

Upgrading Your Marketing Tech for Greater Growth

5min read

By James Ellis September 13, 2024

Upgrading Your Marketing Tech for Greater Growth

Migrating to Marketo is a significant undertaking that requires careful planning, detailed execution, and ongoing management. This guide breaks down the migration process[…]

Marketing Automation's Role in Mergers and Acquisitions

6min read

By James Ellis September 13, 2024

Marketing Technology’s Role in Mergers and Acquisitions

When companies undergo mergers and acquisitions (M&A), the immediate focus typically lands on financial consolidation, operational efficiency, and integrating enterprise systems[…]

4min read

By James Ellis April 23, 2024

Salesforce Consultant: A Powerful Cloud-Based CRM

So, you’ve got Salesforce CRM in your tech stack. That’s a solid choice—kind of like deciding to drive a sports car in the race to win over customers and seal deals[…]

3min read

By James Ellis April 15, 2024

Oracle Eloqua Management: Marketing Automation Skills and Software for Enterprise Business

Enterprise businesses are constantly seeking innovative ways to optimize their marketing strategies and ensure they deliver personalized[…]

Salesforce Pardot Expert: Effective Marketing Cloud Software

3min read

By James Ellis March 26, 2024

Salesforce Pardot Expert: Effective Marketing Cloud Software

When it comes to enterprise-level marketing, Salesforce Pardot (now Marketing Cloud Account Engagement) stands out as a tool for enhancing engagement and streamlining[…]