Expert insights on AI, marketing, and growth

This is a fast-moving moment. Whether you’re putting AI to work, modernizing your marketing and operations, or making sense of the tools and trends shaping growth, we’re here to help. You’ll find practical, vendor-neutral thinking to help you make confident decisions and act on them.

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Couch & Associates to be at Modern Marketing Experience 2017 Hosted by Oracle Marketing Cloud
3min read
By Mike Couch March 23, 2017

Couch & Associates at Oracle Modern Marketing Experience 2017

The Couch & Associates team, consisting of some of the original members of the Eloqua platform, have continued success as platinum partners with Oracle Marketing Cloud.[…]

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Microsoft’s Marketing Technology Stack Shared at Stackies is a Progressive Loop of Sheer Genius
3min read
By Mike Couch March 23, 2017

Microsoft’s Marketing Technology Stack Shared at Stackies is a Progressive Loop of Sheer Genius

A recent article by Chief Martec, creator of the Marketing Technology Landscape Supergraphic, has shown the sheer breadth of the Marketing Technology Stack that Microsoft so[…]

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The Business Case for Investing in MarTech Services
5min read
By Couch & Associates March 9, 2017

Business Case for Investing in MarTech

Marketers are in a constant scramble for resources. There are just too many campaigns to run, ideas to execute, and metrics to analyze, and not enough[…]

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Performance Workspaces – Unlock Your Marketers
4min read
By Mike Couch March 2, 2017

Performance Marketing Workspaces

Progressive executives are moving the dial. They are no longer content with merely having the technology to do great things, they want to see the results[…]

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We’ve been managing big data for thousands of years. Enough with the excuses
7min read
By Mike Couch January 30, 2017

We’ve managed big data for thousands of years. Enough excuses.

This article first appeared on LinkedIn Storytelling is a means of understanding big data. Our brains are supercomputers, and we have been processing big data for millennia. What[…]

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Using the McKinsey Model for Marketing Departments
2min read
By Couch & Associates September 14, 2016

Using the McKinsey Model for Marketing Departments

The idea of viewing initiatives by impact over a period of time allows organizations to plan smart, be more efficient in their operations, and map growth[…]

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