Expert insights on AI, marketing, and growth

This is a fast-moving moment. Whether you’re putting AI to work, modernizing your marketing and operations, or making sense of the tools and trends shaping growth, we’re here to help. You’ll find practical, vendor-neutral thinking to help you make confident decisions and act on them.

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Using the McKinsey Model for Marketing Departments
2min read
By Couch & Associates September 14, 2016

Using the McKinsey Model for Marketing Departments

The idea of viewing initiatives by impact over a period of time allows organizations to plan smart, be more efficient in their operations, and map growth[…]

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Are You a Modern Marketer? Take This Quiz to Find Out!
1min read
By Couch & Associates August 18, 2016

Are You a Modern Marketer? Take This Quiz

Take a Quiz to realize your potential as a modern marketer. Gain valuable insights and strategies to thrive in the digital landscape.[…]

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How to Justify the Value of Investing in Account Based Marketing
4min read
By Couch & Associates July 7, 2016

How to Justify Investing in Account Based Marketing

Over the years as Couch & Associates has built its portfolio of large revenue businesses, I have had the pleasure of working with customers on Account[…]

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Mike MacFarlane Joins Us as Management Consultant
3min read
By Couch & Associates April 21, 2016

Mike MacFarlane Joins Us as Management Consultant

As Couch & Associates expands its scope of service offerings for large revenue businesses, the Marketing Technical Agency has brought on Mike MacFarlane as a Management Consultant to[…]

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Building A Strong Marketing Automation Foundation
3min read
By Couch & Associates March 6, 2016

Building A Strong Marketing Automation Foundation

If you are like me, you have probably seen TV shows that deal in home decoration or renovation where the goal is to ultimately go to[…]

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Tick, Tock, Tech Marketing
3min read
By Mike Couch February 28, 2016

Tick, Tock, Tech Marketing

How Agile Frameworks can be used for your marketing team too. Sprint to success! About a decade ago, Intel developed a manufacturing model which had two[…]

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