Building A Strong Marketing Automation Foundation
If you are like me, you have probably seen TV shows that deal in home decoration or renovation where the goal is to ultimately go to[…]
Author: Couch & Associates
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Posts by Couch & Associates
When Your B2B Marketing Funnel Is Busticated!
When two veteran B2B software chicks go to lunch, it’s pretty natural to talk shop. Within minutes my colleague says, “My funnel is busticated. What do[…]
5 Benefits of Pay-Per-Click: Download
Pay-per-click (PPC) sometimes referred to as paid search advertising or search marketing, is a practice of online advertising, whereby sponsored links are purchased on search engine[…]
Importance of Customer Experience – 10 Important Stats in 2013
Better service and a better customer experience can contribute to greater customer loyalty. But how do you define a great customer experience? At Couch & Associates,[…]
6 Steps to Build Brand Loyalty
How do you build an enduring brand with loyal followers? As marketers, how do we focus on mastering loyalty marketing initiatives, and stay relevant and consistent[…]
Understanding Demand Generation
Demand generation is defined as the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services. The key ingredients of […]