What You Need to Know about Marketing Automation as a CMO
Originally posted on LinkedIn Marketing online has made it more complex to engage with customers Over the last 25 years the Internet has evolved into an[…]
Author: Couch & Associates
- Website
- http://couch.associates
Posts by Couch & Associates
Business Case for Investing in MarTech
Marketers are in a constant scramble for resources. There are just too many campaigns to run, ideas to execute, and metrics to analyze, and not enough[…]
Using the McKinsey Model for Marketing Departments
The idea of viewing initiatives by impact over a period of time allows organizations to plan smart, be more efficient in their operations, and map growth[…]
Are You a Modern Marketer? Take This Quiz
Take a Quiz to realize your potential as a modern marketer. Gain valuable insights and strategies to thrive in the digital landscape.[…]
How to Justify Investing in Account Based Marketing
Over the years as Couch & Associates has built its portfolio of large revenue businesses, I have had the pleasure of working with customers on Account[…]
Mike MacFarlane Joins Us as Management Consultant
As Couch & Associates expands its scope of service offerings for large revenue businesses, the Marketing Technical Agency has brought on Mike MacFarlane as a Management Consultant to[…]