Understanding Demand Generation
Demand generation is defined as the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services. The key ingredients of […]
Author: Couch & Associates
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Posts by Couch & Associates
6 Things Marketers Need To Know About Google Analytics
As a marketer, do you know what’s driving leads/sales to your website? Are you getting more out of your website by optimizing it effectively for search[…]
What B2B Marketers Need To Know About Marketing Automation
What is marketing automation? Marketing automation (MA) is the use of technology to manage and automate the process of nurturing prospects based on their interests until[…]
10 Tips for Writing an Effective Business Blog
What makes a good business blog? What should you keep in mind when writing a business blog? How do you defend your brand in the blogosphere[…]
Three Benefits of Monitoring Key Performance Indicators
The ability to make the best decisions, like whether or not to continue with certain efforts, terminate them, or move forward with more successful ones is[…]
Importance of Rebranding your Company
Companies that don’t employ rebranding strategies at the right time often find themselves slipping away from competition. The importance of maintaining a strong brand image means[…]