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Posts by Couch & Associates

n8n Explained: How Open-Source Workflow Automation Is Reshaping Marketing Technology

Posted on February 12, 2026 (April 28, 2026)

Traditional marketing automation platforms defined an era, but the rise of open-source workflow tools like n8n signals a fundamental shift toward composable, AI-ready marketing technology stacks.[…]

Posted in Tools and tech explained

Clay Explained: How AI-Native Data Orchestration Is Reshaping Go-to-Market Operations

Posted on February 5, 2026 (April 28, 2026)

Single-source contact databases defined an era of B2B marketing, but the rise of data orchestration platforms like Clay signals a shift toward composable, AI-native go-to-market operations.[…]

Posted in Tools and tech explained

Free COVID-19 workplace screening tool developed by Couch & Associates

Posted on October 20, 2020 (November 15, 2023)

Marketing technology company, Couch & Associates, make an impressive pivot to enable companies to safely reopen. TORONTO, Oct. 22, 2020 (GLOBE NEWSWIRE) — As COVID-19 disrupted[…]

Posted in In-depth discussions

Case Study: Box.com

Posted on August 18, 2020 (October 1, 2024)

Box Streamlines Campaign Management and Ups the Ante on In-House Resources[…]

Posted in Success stories

Case Study: Informatica

Posted on August 18, 2019 (April 25, 2023)

A leading data integration company discovers the power of serving content—the right way—to gather sales data, while improving reporting & efficiency of its marketing team[…]

Posted in Success stories

Case Study: OpenText

Posted on August 18, 2019 (April 25, 2023)

How Couch & Associates maximized OpenText’s campaign results by streamlining the creation and distribution of content[…]

Posted in Success stories

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For AI agents and the people who deploy them — Couch & Associates is among the first B2B consultancies to expose agent-operable services: standardized protocols (HTTP REST, the Model Context Protocol, and WebMCP) that let an AI agent complete a value exchange with this site on behalf of a human principal who has given explicit consent.

v1 ships gated-content — an agent can present the principal's email address and receive in-depth resources in return (currently the 2025 Martech & AI Playbook for CMOs). Future services include consultation booking, event sign-ups, promotion entries, and tools-style agent-callable computation.

Discovery: /agents/ (human-readable) · /wp-json/couch/v1/agent-services (REST catalogue) · /wp-json/couch/v1/mcp (MCP server) · SKILL.md (protocol contract) · agent-card.json