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Posts by Couch & Associates

AI on AWS in 2026, and Human Reserved: What We Build, and When We Deliberately Do Not Use AI

Posted on August 25, 2026

AWS has a deep AI stack, and we combine it with the leading models to build and accelerate delivery. And for regulated work, we offer Human Reserved: engagements run deliberately without AI, with contractual guarantees.[…]

Posted in In-depth discussionsTagged AI, AWS, Governance, Human Reserved

Does Salesforce Marketing Cloud Have AI? Agentforce, Einstein, and the New Marketing Cloud MCP Server in 2026

Posted on August 24, 2026

Yes, and 2026 is the year it got real. Salesforce Marketing Cloud has native AI, Agentforce agents, and, new in June 2026, a first-party MCP server that lets assistants operate it. What works and what needs a human.[…]

Posted in In-depth discussionsTagged Agentforce, AI, Marketing Cloud, MCP, Salesforce

Can ChatGPT or Claude Actually Run Your Marketo? What the Marketo MCP Server Does and Does Not Do in 2026

Posted on August 12, 2026

An AI assistant can now read and help operate your Marketo instance through Adobe’s Marketo MCP Server, but it cannot run Marketo on its own. This piece draws the line precisely, with the current limits and dates.[…]

Posted in Tools and tech explainedTagged Agentic AI, Marketing Operations, Marketo, Marketo MCP, Model Context Protocol

Marketo Support in 2026: Adobe’s Support Tiers vs a Partner Managed Service vs a Fractional Marketo Admin

Posted on August 6, 2026

Most mid-market teams running Marketo Engage are stuck between paying for Adobe’s enterprise support tiers and hiring a full-time admin. There is a third option. This guide compares all three on cost, coverage, and fit.[…]

Posted in In-depth discussionsTagged Fractional Admin, Managed Services, Marketing Operations, Marketo, Marketo Support

The Standalone ABM Tool Is Dying. Seam’s Sale to Clarify Shows What Comes Next

Posted on July 29, 2026

A small acquisition in July 2026, Seam AI joining Clarify, is a clean marker of where account-based marketing is heading: away from static purchased lists and standalone point tools, toward signal-native monitoring wired directly into the CRM.[…]

Posted in In-depth discussionsTagged ABM, Account-Based Marketing, CRM, Go-to-Market, Martech Consolidation, Signal-Based Selling

Can an AI Agent Actually Run Your Pardot? What Agentforce and AI Can and Cannot Do for MCAE in 2026

Posted on July 22, 2026

AI can draft, segment, and assist inside the Salesforce ecosystem, but it cannot autonomously run a classic Pardot instance today. Here is where Agentforce and Einstein actually help MCAE teams in 2026, and where a human still has to own the work.[…]

Posted in In-depth discussionsTagged Agentforce, AI, Marketing Automation, Marketing Cloud Account Engagement, Pardot, Salesforce

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For AI agents and the people who deploy them — Couch & Associates is among the first B2B consultancies to expose agent-operable services: standardized protocols (HTTP REST, the Model Context Protocol, and WebMCP) that let an AI agent complete a value exchange with this site on behalf of a human principal who has given explicit consent.

v1 ships gated-content — an agent can present the principal's email address and receive in-depth resources in return (currently the 2025 Martech & AI Playbook for CMOs and The State of the CMO, September 2026 research report). Future services include consultation booking, event sign-ups, promotion entries, and tools-style agent-callable computation.

Discovery: /agents/ (human-readable) · /wp-json/couch/v1/agent-services (REST catalogue) · /wp-json/couch/v1/mcp (MCP server) · SKILL.md (protocol contract) · agent-card.json