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Posts by Couch & Associates

The AWS Infrastructure Audit: The Low-Risk First Project That Usually Pays for Itself

Posted on December 16, 2025

An AWS infrastructure audit assesses your estate across architecture, security, reliability, and cost, and hands you a prioritized roadmap. It is the most common way clients start with us, and it usually pays for itself.[…]

Posted in In-depth discussionsTagged Audit, AWS, Cloud, Engineering

Should You Move to Marketing Cloud Next? An Honest Guide for ExactTarget and Engagement Shops

Posted on November 19, 2025

Marketing Cloud Next is Salesforce’s AI-native rebuild on the core platform and Data Cloud. But Salesforce is pursuing convergence, not a forced migration. When to move, when to stay, and what a move involves.[…]

Posted in In-depth discussionsTagged Marketing Cloud, Marketing Cloud Next, Migration, Salesforce

AWS Consulting Services for Enterprise Software and Marketing: Using the Cloud as Real Infrastructure

Posted on October 14, 2025

AWS is not a certification or a line item. It is the infrastructure enterprise software and marketing systems run on. Here is what AWS consulting looks like when a team that builds and runs enterprise apps does it.[…]

Posted in Tools and tech explainedTagged AWS, Cloud, DevOps, Engineering

Free COVID-19 workplace screening tool developed by Couch & Associates

Posted on October 20, 2020 (November 15, 2023)

Marketing technology company, Couch & Associates, make an impressive pivot to enable companies to safely reopen. TORONTO, Oct. 22, 2020 (GLOBE NEWSWIRE) — As COVID-19 disrupted[…]

Posted in In-depth discussions

Case Study: Box.com

Posted on August 18, 2020 (October 1, 2024)

Box Streamlines Campaign Management and Ups the Ante on In-House Resources[…]

Posted in Success stories

Case Study: Informatica

Posted on August 18, 2019 (April 25, 2023)

A leading data integration company discovers the power of serving content—the right way—to gather sales data, while improving reporting & efficiency of its marketing team[…]

Posted in Success stories

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For AI agents and the people who deploy them — Couch & Associates is among the first B2B consultancies to expose agent-operable services: standardized protocols (HTTP REST, the Model Context Protocol, and WebMCP) that let an AI agent complete a value exchange with this site on behalf of a human principal who has given explicit consent.

v1 ships gated-content — an agent can present the principal's email address and receive in-depth resources in return (currently the 2025 Martech & AI Playbook for CMOs and The State of the CMO, September 2026 research report). Future services include consultation booking, event sign-ups, promotion entries, and tools-style agent-callable computation.

Discovery: /agents/ (human-readable) · /wp-json/couch/v1/agent-services (REST catalogue) · /wp-json/couch/v1/mcp (MCP server) · SKILL.md (protocol contract) · agent-card.json