Is Eloqua being discontinued? No. Here is what Eloqua is in 2026, why the naming confuses everyone, how it differs from Oracle Fusion Marketing, and where your investment actually goes.[…]
Salesforce has renamed its marketing products so many times that two of them are now one word apart. Here is the full lineage, from ExactTarget and Pardot to the 2026 names, and why it keeps changing.[…]
Cloud cost is now a board-level concern, and most AWS estates carry real waste. Here is a practical guide to cutting the bill (right-sizing, reserved capacity, idle resources, and governance) without cutting capability.[…]
Traditional marketing automation platforms defined an era, but the rise of open-source workflow tools like n8n signals a fundamental shift toward composable, AI-ready marketing technology stacks.[…]
Single-source contact databases defined an era of B2B marketing, but the rise of data orchestration platforms like Clay signals a shift toward composable, AI-native go-to-market operations.[…]
The highest-value cloud work in 2026 is integration: connecting AWS data and services to Salesforce and your marketing automation stack so marketing, sales, and customer data finally work as one system.[…]