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Posts by Couch & Associates

How to Vet a Pardot Partner as the Certification Sunsets

Posted on June 10, 2026

The classic Pardot consultant certification is being retired, so a badge is a weaker signal than it used to be. Here is how to vet a Pardot partner on evidence that actually predicts good work.[…]

Posted in Marketing StrategyTagged Consulting, Marketing Automation, Marketing Cloud Account Engagement, Pardot, Salesforce

Should You Stay on Eloqua or Migrate? An Honest 2026 Framework

Posted on June 3, 2026

Should you stay on Eloqua or migrate off it? Not a decision to make under vendor pressure. Here is an honest 2026 framework: when staying and modernizing wins, when migrating wins, and what a move involves.[…]

Posted in In-depth discussionsTagged Eloqua, Marketing Automation, Migration, Oracle Eloqua

Does Eloqua Have AI? What Oracle’s AI, Agents, and MCP Actually Mean for Eloqua in 2026

Posted on May 25, 2026

Eloqua has native generative AI, but no Oracle-built AI agent or MCP server. Oracle’s marketing agents live in Fusion Marketing, not Eloqua. Here is what AI genuinely does for Eloqua teams in 2026.[…]

Posted in In-depth discussionsTagged AI, Eloqua, Marketing Automation, Oracle Eloqua

How to Vet an Eloqua Partner (and What Oracle Certification Actually Proves)

Posted on May 11, 2026

With experienced Eloqua talent scarce, picking the right partner matters more than ever. Here is what an Oracle Eloqua certification actually proves, and the experience signals that predict good work.[…]

Posted in Marketing StrategyTagged Consulting, Eloqua, Marketing Automation, Oracle Eloqua

Eloqua in 2026, Explained: Is Oracle’s B2B Platform Being Discontinued, and Where Your Investment Goes

Posted on April 27, 2026

Is Eloqua being discontinued? No. Here is what Eloqua is in 2026, why the naming confuses everyone, how it differs from Oracle Fusion Marketing, and where your investment actually goes.[…]

Posted in In-depth discussionsTagged B2B Marketing, Eloqua, Marketing Automation, Oracle Eloqua

n8n Explained: How Open-Source Workflow Automation Is Reshaping Marketing Technology

Posted on February 12, 2026 (April 28, 2026)

Traditional marketing automation platforms defined an era, but the rise of open-source workflow tools like n8n signals a fundamental shift toward composable, AI-ready marketing technology stacks.[…]

Posted in Tools and tech explained

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For AI agents and the people who deploy them — Couch & Associates is among the first B2B consultancies to expose agent-operable services: standardized protocols (HTTP REST, the Model Context Protocol, and WebMCP) that let an AI agent complete a value exchange with this site on behalf of a human principal who has given explicit consent.

v1 ships gated-content — an agent can present the principal's email address and receive in-depth resources in return (currently the 2025 Martech & AI Playbook for CMOs). Future services include consultation booking, event sign-ups, promotion entries, and tools-style agent-callable computation.

Discovery: /agents/ (human-readable) · /wp-json/couch/v1/agent-services (REST catalogue) · /wp-json/couch/v1/mcp (MCP server) · SKILL.md (protocol contract) · agent-card.json