Case Study: Chargify
How Couch & Associates and Chargify deliver a seamless prospect hand-off from marketing to sales.[…]
Author: Couch & Associates
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Posts by Couch & Associates
How I Build a Product, Insights from Abrar Ali
Print Version Thank you for taking the time to read this interview series where we chat with some of the most innovative Product Leaders who develop[…]
Digital Transformation Demystified: Helping a North American bank deliver a more unified and personal services experience
This article first appeared on LinkedIn. Once a visionary buzzword, digital transformation has become a strategic imperative for most companies looking to retain their leadership or […]
What You Need to Know about Marketing Automation as a CMO
Originally posted on LinkedIn Marketing online has made it more complex to engage with customers Over the last 25 years the Internet has evolved into an[…]
Business Case for Investing in MarTech
Marketers are in a constant scramble for resources. There are just too many campaigns to run, ideas to execute, and metrics to analyze, and not enough[…]
Using the McKinsey Model for Marketing Departments
The idea of viewing initiatives by impact over a period of time allows organizations to plan smart, be more efficient in their operations, and map growth[…]