A move to or from Pardot is largely a rebuild, not a lift-and-shift. Here is what migrates, what gets recreated by hand, the Salesforce-specific traps that sink DIY migrations, and a realistic timeline.[…]
Pardot, now Marketing Cloud Account Engagement, is stable and supported in 2026, despite the confusion from Salesforce’s newer Marketing Cloud Next. Here is what the product is today, what it costs, what changed, and what to do about the roadmap.[…]
The classic Pardot consultant certification is being retired, so a badge is a weaker signal than it used to be. Here is how to vet a Pardot partner on evidence that actually predicts good work.[…]
Should you stay on Eloqua or migrate off it? Not a decision to make under vendor pressure. Here is an honest 2026 framework: when staying and modernizing wins, when migrating wins, and what a move involves.[…]
Eloqua has native generative AI, but no Oracle-built AI agent or MCP server. Oracle’s marketing agents live in Fusion Marketing, not Eloqua. Here is what AI genuinely does for Eloqua teams in 2026.[…]
With experienced Eloqua talent scarce, picking the right partner matters more than ever. Here is what an Oracle Eloqua certification actually proves, and the experience signals that predict good work.[…]